Growth Marketing Lead

Overview CoinTracker is on a mission to unlock everyone's financial potential so they can build the life they want. We started with crypto, building the tax and portfolio tools trusted by millions to make digital assets simple. Today, we're going further with Nino , our AI-powered financial planning product that puts expert-level guidance within reach of everyone, not just the wealthy. We're a fully distributed team. Learn more about our mission, culture, and hiring process. Some things we’re proud of ️ Building foundational tools in the cryptocurrency space Over 1M tax forms generated $250B+ in cryptocurrency is tracked on CoinTracker (over 5% of the entire crypto market) Partnered with Coinbase, H&R Block, Intuit TurboTax, MetaMask, OpenSea, Phantom, Solana, and Uniswap ️ Founders: Jon previously built TextNow (200M downloads), Chandan was previously a product manager at Google & Google[x] $100M+ venture capital raised from Accel, General Catalyst, Y Combinator, Initialized Capital, Coinbase Ventures, Kraken Ventures, Intuit Ventures, 776 Ventures, Balaji Srinivasan , Claire Hughes Johnson , Gokul Rajaram , Serena Williams , Zach Perret Awesome benefits Your mission As Growth Marketing Lead, you'll own how those users find us. You'll run paid acquisition, attribution, SEO oversight, and direct-response creative as a hands-on operator, with AI and a small set of agency and contractor partners alongside you. This isn't a role where AI makes you faster. It's a role where you build AI-native systems that do the work and get sharper over time. You think in systems and loops, not tasks and tickets. You design processes where outputs become inputs, workflows trigger other workflows, and the whole stack compounds without someone pressing "run." Your one-year outcomes Paid acquisition is efficient and scalable. CAC and ROAS hit targets across Google, Meta, Reddit, Influencer, and CTV, and the channel mix reflects what actually drives incremental growth. Several growth work