GTM Engineer

About Forma.ai: Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big! About The Team The GTM team sits at the center of Forma.ai’s growth engine, directly impacting pipeline, revenue, and our reputation in the market. This team is strategic, creative, and relentlessly focused on scaling an efficient, measurable go‑to‑market operations. What You'll Be Doing This is a systems‑first, strategic prospect engagement role. You’ll build, automate, and optimize the infrastructure that powers outbound and lead generation, not manage a list of manual tasks or spray generic messaging. Outbound Systems Design Architect repeatable, data‑driven outbound systems across email, LinkedIn, and other channels Define segmentation, prioritization rules, routing logic, and decision frameworks that scale with growth Build workflows that capture, enrich, score, and route leads with minimal manual intervention Automation & Integration Integrate CRM, enrichment, outbound, and GTM platforms into a cohesive stack Leverage automation and AI to reduce manual work and accelerate pipeline creation Develop inbound workflows to convert leads efficiently and deliver a positive lead experience Build and maintain automation that reliably executes key GTM processes, from first touch through qualification Data Reliability & Systems Health Design data pipelines and dashboards to monitor outbound performance and system integrity Ensure clean, actionable revenue data across tools and workflows Identify and fix bottlenecks in lead flow, conversion, and follow‑up Collaboration & Ownership Partner with Sales, Marketing