Head Of Marketing, Cashalo

Join the Tilt team At Tilt , we see a side of people that traditional lenders miss. Our mobile-first products and machine learning-powered credit models look beyond credit scores, using over 250 real-time financial signals to recognize real potential. With millions of customers worldwide , we're not just changing how people access financial products — we're creating a new credit system that backs the working, whatever they're working toward. The Opportunity: Head of Marketing, Cashalo Cashalo is a leading fintech in the Philippines, offering credit and financial services to underserved customers. It is part of the Tilt group. As Head of Marketing, you'll own the full marketing function - brand, performance, and lifecycle - with real budget accountability and the mandate to drive growth. Lifecycle is near-blank, brand is under-measured, and performance has clear upside through smarter channel diversification and creative testing. This is a chance to build an AI-native marketing function from scratch, in a market that doesn't borrow easily from elsewhere. This is an APAC based role (Philippines, Singapore, Australia, India). Our preference is to have someone based in Manila to work in the office twice a week with the team. If you're based anywhere else in APAC, you'll need to travel 4-6 times/year to Manila. How You'll Make an Impact Own the Full Marketing Function: Lead brand, performance, and lifecycle as an integrated strategy - not as three separate mandates. Today the team heavily focuses on performance marketing; you'll remain focused on that, while bringing brand and lifecycle up to parity in time. Drive Performance Marketing Sophistication: Allocate the acquisition budget across channels with rigour - proper attribution, event-based optimisation, and ROAS discipline. Push well beyond the current channel mix through meaningful creative testing and experimentation. Build the Brand from the Ground Up: Define Cashalo's brand philosophy - voice, visual identity, aw