Head of Marketing - US Market

Head of Marketing — US Market Company: Crystalia Glass Contract: B2B Format: Remote Market: US Working hours: 8:30 AM–5:00 PM New York time, with at least 6 hours of daily overlap Media budget: $200K+/month Crystalia Glass is a US manufacturer and installer of premium architectural glass systems for residential and commercial interiors , including glass partitions, sliding glass walls, and steel- and aluminum-framed systems. We are looking for a Head of Marketing to own and develop our US marketing function across brand, growth, performance, analytics, and team leadership. Core Requirements 7+ years of marketing experience , including 3+ years leading a full marketing function with ownership of strategy, budget, team, and results. Direct experience owning marketing for the US market , with responsibility for customer acquisition, demand generation, and brand growth. Experience marketing the same product or brand to both B2B and B2C audiences simultaneously — with distinct positioning, customer journeys, acquisition strategies, and funnels for each audience. Experience in a relevant or closely related industry — ideally construction, building materials, architecture and interior products, custom furniture, home improvement, premium home products , or another comparable high-consideration category. Experience managing significant paid media budgets — ideally $1.5M+ annually — with the ability to discuss actual spend, channel allocation, and resulting business performance. Strong full-funnel analytics experience, including attribution, CAC, ROMI, conversion rates, channel economics, and analysis through to closed revenue. Strong experience with CRM systems , including pipeline structure, workflows, lead qualification, reporting, and funnel analysis. We currently use HubSpot, but experience with other advanced CRM platforms is absolutely fine. Experience leading distributed marketing teams of 8+ people , including specialists, contractors, and agencies. Proven marketing