Head of Paid Search & AI Advertising (f/m/d) | 100% Remote

As an independent digital marketing agency with proprietary technology, we don’t view Paid Search in isolation, but as an integral part of modern growth strategies. As Head of Paid Search & AI Advertising (f/m/d), you will take ownership of the strategic direction of our entire Paid Search practice while building our capabilities across emerging AI advertising channels. You will develop future-proof strategies for established search platforms as well as new AI-driven environments, including emerging advertising opportunities within ChatGPT and other platforms. You will define best-in-class standards and ensure that testing, learning, innovation, and continuous improvement are firmly embedded in our day-to-day work. You’ll operate in an international, remote-first environment with genuine strategic ownership and the opportunity to shape the future direction of our search and AI advertising offering. As our team includes both German-speaking and international colleagues, and we work closely with major corporations in Germany, the UK, and other international markets, full professional proficiency in both German and English is essential for this role. Aufgaben Your Responsibilities: Own the strategic direction of complex Paid Search setups and international client accounts Develop and evolve cross-channel Paid Search and full-funnel strategies Lead and prioritize operational initiatives with a clear focus on impact, scalability, and sustainability Establish and continuously improve a strong testing and learning culture within Paid Search – including clear hypotheses, structured testing, and systematic derivation of insights Ensure that new ideas, formats, and platform features are continuously evaluated, tested, and refined Provide strategic consulting at eye level – including close collaboration and sparring with clients and internal stakeholders Take functional leadership of the entire international SEA / Paid Search team: methodologies, standards, quality, and develo