Head of Sales and Marketing (m/f/d)

Full-time or Part-time | Remote‑first (AT) | AI‑First About Us helloCash is a leading cloud-based POS system, already supporting more than 30,000 customers across seven European countries. We stand for simple, digital, and smart SaaS solutions that help businesses operate more efficiently. This ambition also shapes the way we work: We operate in a modern, data-driven, AI‑first environment with a strong focus on automation, quality and measurable impact. For us, marketing is not just a communication function — it is a central lever for growth, market penetration, and product adoption. Your Role As Team Lead Marketing & Sales, you are responsible for shaping and executing our marketing strategy in alignment with clearly defined company goals. Working closely with the Executive Team, Product, and Sales & Support, you ensure—through clear priorities, data-driven decisions, and well-founded recommendations—that marketing contributes measurably to growth, market penetration, and product adoption. A key part of your role is to successfully position strategic product and solution initiatives in the market, overseeing their introduction and scaling. Your Responsibilities Develop and manage a scalable marketing and go‑to‑market strategy for multiple European markets Position, launch, and scale strategic product and solution offerings Translate company strategy into clear marketing objectives, KPIs, and roadmaps Own brand building, content strategy, demand generation, and awareness across the full funnel Plan and execute localized campaigns across European markets Ensure clear, compelling, and market-oriented communication of product value Structure, manage, and continuously optimize the entire funnel from awareness to conversion, ensuring high-quality lead flow Align Marketing and Sales processes, messaging, and targets, ensuring a smooth handover of marketing-generated leads to Sales Provide operational guidance to a future Sales team member (e.g. lead qualification, outreac