Inbound Marketing Manager (B2B Pipeline & Demand Generation)

Inbound Marketing Manager (B2B Pipeline & LinkedIn Growth) – Remote | U.S. Hours Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At Pavago , one of our clients is hiring an Inbound Marketing Manager to build and scale a predictable B2B pipeline through LinkedIn content, audience engagement, lead nurturing, and demand generation . This is not a traditional content marketing or social media role. Your primary goal is simple: Turn content → conversations → qualified pipeline. You’ll work directly with the founder, who owns closing and sales conversations, while you focus on generating consistent inbound demand and qualified opportunities. You’ll own: LinkedIn content and thought leadership Content-led lead generation Audience engagement Inbound conversations Lead nurturing Funnel optimization Pipeline contribution If you understand how to turn attention into conversations — and conversations into revenue opportunities — this role is a strong fit. What You’ll Own Content-Driven Lead Generation Create high-performing LinkedIn content, including: Posts Hooks Carousels Thought-leadership content Identify content angles that attract: B2B buyers Founders Executives Decision-makers Develop content around customer pain points, industry insights, objections, and buying triggers Test different messaging, formats, and positioning Optimize content based on engagement quality and pipeline contribution — not vanity metrics Content → Conversation → Pipeline Turn LinkedIn engagement into meaningful sales conversations Identify high-intent signals across: Likes Comments Profile views Inbound messages Start natural, relationship-driven conversations with relevant prospects Use personalized, non-salesy DMs to engage potential buyers Qualify prospects based on fit, interest, and buying intent Move qualified opportunities into the sales pipeline Maintain clear visibility into where leads originated and how they progressed Audience Engagement & Lead Nurtur