Lead Brand Strategist

Are you a strategic thinker who loves uncovering deep insights about audiences and translating them into clear positioning, sharp messaging, and strategic direction for brand and digital work? If you're energized by research, synthesis, and connecting evidence to impact — you'll find a special home at Interactive Strategies . We're looking for a Lead Brand Strategist to join our growing Strategy team. In this role, you'll lead the research and strategic foundation of brand engagements — discovery, positioning, messaging, and audience insight — and partner closely with a creative director to translate that foundation into brand and digital solutions. You'll also extend brand strategy into how organizations show up across their web experience and marketing channels, working alongside UX, content, and creative teams to keep execution aligned to strategy. You'll work with mission-driven organizations — like the American Kidney Fund, Rainforest Trust, Urban Institute, CFP Board, Operation Smile, and The Wilderness Society — helping them build brand and digital strategies that move people and drive results. Requirements You'll lead the research and strategy phase of engagements from discovery through recommendation, collaborating with a cross-disciplinary team of creative directors, UX designers, writers, developers, and project managers. We're looking for someone who can: Lead brand discovery through stakeholder interviews, workshops, and brand research. Design and conduct user and market research — qualitative and quantitative — to uncover audience motivations, perceptions, and unmet needs. Synthesize research into actionable strategy deliverables — audience personas, brand narratives, positioning frameworks, value propositions, and messaging strategy — grounded in evidence, not intuition. Define brand platforms (mission, vision, values, personality, messaging hierarchy) and partner with a creative director to translate that definition into visual and verbal expression.