Lead Marketer, BDR Revenue Marketing — Upmarket

Role Summary Our mission at HubSpot is to help millions of organizations grow better. As Lead Marketer, BDR Revenue Marketing — Upmarket, you will design the unified prospecting motion used across North America and EMEA. You will build the sequences, targeting standards, competitions, reporting, attribution, and enablement that help BDR teams create high-quality pipeline at scale. Working with BDR leadership, regional teams, and analytics partners, you will turn shared priorities and regional requirements into one measurable, adaptable system. What You’ll Do Design and own the master BDR prospecting motion across North America and EMEA, including global themes, competitive plays, industry campaigns, reactive programs, and target-account priorities. Build scalable sequence and cadence standards that use automation, intent signals, enrichment, and AI-assisted personalization to improve prospecting activity, engagement, and meeting conversion. Define the fit, intent, segmentation, and data-quality criteria that determine which accounts and contacts are prioritized for BDR outreach. Create global competition structures, prize mechanics, leaderboards, and performance views that motivate adoption and give BDR teams accurate, timely insights. Establish campaign tagging and attribution standards that capture BDR activity, pipeline, MRR, and deal-quality signals at the point of work. Build centralized enablement resources—including dashboards, presentations, videos, and self-service guidance—that help regional teams deploy the motion consistently. Partner with BDR leaders and regional stakeholders to translate shared requirements into one global standard while incorporating necessary language, compliance, and market adaptations. Report on adoption, prospecting activity, deals created, pipeline, MRR, and deal quality across regions, using insights to continuously strengthen the motion. What You’ll Bring Required Qualifications 7+ years of experience in high-tech sales or mark