Lifecycle Marketing Manager

At Roofr , we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr ’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products. We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact. This position is for an existing vacancy. Roofr is seeking a Lifecycle Marketing Manager to own the full customer journey, from acquisition through expansion, with a bias toward execution and a sharp eye for what drives engagement and revenue. This is a highly hands-on role: you’re comfortable owning the build and execution, not just the strategy. As a technical and creative marketer, you’ll lead end-to-end lifecycle efforts across email, SMS, in-app messaging, sales sequences, and nurture drip flows, supporting contractors at every stage of their journey with Roofr . You’ll work cross-functionally with Revenue, Content, Product Marketing, Data and Growth teams to ensure campaigns are deeply segmented, data-driven, and tied to key business outcomes. What You’ll Get to Do: Own, map and continuously improve Roofr 's customer lifecycle, identifying trends, drop-off points, and behavior-based triggers. Partner with marketing and revenue teams to translate insights into funnel-specific campaigns that drive activation, retention, and revenue growth. Build and