LinkedIn Ads Specialist

LinkedIn Ads Specialist (B2B Paid Media) – Remote LinkedIn Campaign Manager | B2B Lead Generation | Paid Social | EST Hours Position Type: Full-Time, Remote Working Hours: U.S. Eastern Standard Time (EST) About the Role At Pavago , one of our clients is hiring a LinkedIn Ads Specialist to plan, launch, optimize, and scale high-performing LinkedIn advertising campaigns across multiple B2B client accounts. This is a performance-driven role where you’ll take ownership of the full campaign lifecycle—from audience strategy and campaign creation to optimization, reporting, and client communication. You’ll manage a portfolio of approximately 10–15 client accounts , helping businesses generate qualified leads while improving campaign efficiency and return on investment. If you’re highly analytical, experienced with LinkedIn Campaign Manager , and passionate about B2B lead generation through paid social advertising, this role is an excellent fit. What You’ll Own Campaign Strategy & Execution Build, launch, and manage LinkedIn advertising campaigns across multiple client accounts. Develop audience targeting strategies based on client objectives and buyer personas. Create campaign structures aligned with lead generation and brand awareness goals. Test multiple ad formats, messaging, creatives, and offers to maximize performance. Manage campaign budgets while ensuring alignment with client KPIs. Campaign Optimization Monitor campaign performance daily and implement data-driven optimizations. Adjust bids, budgets, audience targeting, placements, and creatives to improve results. Identify opportunities to reduce Cost Per Lead (CPL) while improving lead quality. Scale high-performing campaigns while maintaining efficiency. Continuously test new campaign strategies and optimization techniques. Reporting & Performance Analysis Prepare weekly and monthly campaign performance reports. Analyze key metrics and translate data into actionable recommendations. Monitor campaign performance