Manager - Communications, External

Role Overview The External Communications Manager will play a critical role in elevating Circular Action Alliance ’s visibility and reputation through strategic external communications. This position is responsible for securing media coverage, managing executive speaking opportunities, aligning external content with organizational priorities, and maintaining consistent messaging across all channels. The Manager will also lead thought leadership initiatives, oversee content planning for quarterly webinars and monthly newsletters, and manage the organization’s editorial style guide. Additionally, this role maintains the master messaging materials for the organization and provides oversight and guidance to the External Communications Specialist, ensuring tactical execution aligns with strategic goals. The ideal candidate is a proactive communicator with strong media relations expertise, exceptional writing skills, and the ability to manage multiple priorities in a fast-paced environment. Key Responsibilities Media Relations & Coverage Develop and execute media relations strategies to secure positive coverage in national, trade and regional outlets. Build and maintain relationships with journalists, editors and influencers in relevant sectors. Manage media inquiries and coordinate responses to ensure accuracy and timeliness. Support state comms managers in managing media inquiries and engaging journalists. Prepare briefing materials, talking points and backgrounders for media interviews. Executive Visibility & Speaking Engagements Identify and secure high-impact speaking opportunities for organizational leaders at conferences, webinars, and industry events. Support presentation development, including slide design and messaging alignment for executive engagements. Content Development & Messaging Alignment Maintain and evolve master messaging materials to ensure consistency across all external communications. Create and oversee external content, including press releases,