Manager Marketing

Location: Work from home (Pennsylvania) Shift: Days (United States of America) Scheduled Weekly Hours: 40 Worker Type: Regular Exemption Status: Yes Job Summary: Responsible for all related aspects of strategic marketing; planning, strategizing, directing and executing for assigned specific areas and initiatives, inclusive of strategic plan communications, employee and provider engagement and other leadership communications, and miscellaneous operational areas. Job Duties: Supports and collaborates with the entire Marketing and Communications team in the development and implementation of innovative and strategic brand and marketing plans designed to support Geisinger ’s strategic plan and goals. Plans, develops and implements innovative strategies and solutions, budgets and programs designed to support Geisinger Health Plan's audiences, strategy, operational and miscellaneous goals. Gathers and interprets primary data accumulated through campaigns, surveys and other intelligence collection, interviews, experience, personal relationships, employee forums, focus groups, surveys, etc. that enable leadership to make informed decisions. Analyzes and prepares reports for use in the internal communications planning process. Ensure campaigns, plans and messaging are designed to increase awareness and understanding among audiences on a variety of organizational priorities and initiatives. Maintains quality and brand standards. Ensures that programs capitalize on the integrated nature of the overall Marketing and Communications department. Engages and educates department colleagues so that all activities make the best use of colleagues’ talents, tools and expertise. In partnership with direct supervisor and other departmental, hospital/Institute and system leaders, identifies and effectively communicates strategic opportunities or threats in a timely and credible manner, and assists in developing proactive and reactive strategic internal communications on system issues and ac