Marketing Acquisition Lead

AnyRoad is the leading experiential marketing platform that empowers brands to optimize events, tours, activations, and classes, driving brand loyalty, revenue, and measurable ROI. Backed by the world's leading investment firms (A16Z, Blackrock), the platform streamlines experiential operations through a flexible and customizable system, providing powerful analytics to fuel business growth. Trusted by industry leaders such as Anheuser-Busch, Diageo, LVMH, Coca-Cola, and Arc'teryx, AnyRoad is a proven platform for scaling impactful experiential marketing programs. By helping brands scale their operations, AnyRoad plays a pivotal role in enhancing consumer engagement and delivering measurable outcomes. We're hiring a Marketing Acquisition Lead for our loyalty platform to help brands launch, manage, and grow their own loyalty, engagement, and membership programs. You'll own the full lifecycle of brand marketing campaigns: strategy, execution, measurement, and iteration. Email and SMS will be your primary channels, but you'll also run social, influencer, and other campaigns as opportunities emerge. This is a high-impact, hands-on role for a full-stack marketer who can design campaigns, execute quickly, and continuously optimize performance. Reporting to the Chief Product Officer, you'll work directly with our executive and creative teams, interface regularly with brand partners, and have the opportunity to make a significant impact at a thriving startup. What You’ll Do: Own end-to-end campaign strategy and execution across email and SMS, plus social, influencer, and other channels as needed Build, launch, and optimize campaigns that help our brand partners acquire, engage, and retain loyal customers Manage our marketing CRM and the systems that support campaign operations Optimize campaign performance by analyzing key metrics, running creative and audience tests, fine-tuning targeting and copy, and adjusting strategies to improve results Partner directly with brand clie