Marketing Analyst, Strategy & Data Science

Marketing Analyst, Strategy & Data Science Position Summary: The Marketing Analyst, Strategy & Data Science will architect the foundation of marketing performance analytics from the ground up. This role is equal parts data miner, performance analyst, and strategic thought partner, this role will build the logic, models, and insight infrastructure that leadership relies on to measure and optimize impact across the enterprise. This role will provide ongoing support and performance visibility across Menu and Culinary, Brand, Media, Digital, Loyalty, and Guest Relations and will be responsible for aggregating insights and data across these teams to produce department-wide reporting and executive-ready insights. This position will both build something new while supporting critical initiatives such as our First Choice segmentation strategy and hyper local marketing approach, enabling smarter, more relevant communication with guests at every touchpoint. Essential Functions of the Job Performance Analytics, ROI & Strategic Insights Conduct hands-on analysis of campaign, loyalty, CRM, menu, media, and social performance Guest insights reporting from Blackbox, Technomic, etc. Quantify ROI, ROAS, visit lift, retention impact, and channel-level effectiveness Partner with Finance and Marketing leadership to identify what is driving traffic, engagement, and revenue Support Brand and Social teams with reporting and insights on social and brand awareness campaign reach, sentiment, and earned engagement using Sprout and Meta platforms Lead test and control analysis, loyalty behavior modeling, and performance readouts to support quarterly planning and optimization Data Mining, Segmentation & Intelligence Integration Mine and connect data from CDP , EDW , POS , OLO, Web, Mobile App, GA, Firebase, and paid media platforms Apply data science methods such as segmentation, lift modeling, behavioral clustering, and predictive analysis Support our First Choice segmentation strategy by enabl