Marketing and Education Specialist

MARKETING & EDUCATION SPECIALIST Position Summary HL7 is seeking a dynamic Marketing & Education Specialist to support two connected areas: marketing/communications and education program operations. This role leads membership and education campaigns, manages digital channels, supports webinars and training logistics, and delivers performance reporting that drives data-informed decisions across our marketing and education programs. How You’ll Make an Impact Success in your first year looks like this: membership acquisition and retention campaigns run on a reliable calendar with clear conversion tracking; education courses are supported by a targeted campaign that fills seats; HL7’s social and digital channels are actively driving traffic and registrations; and leadership can see what’s working and what can be improved. Membership Acquisition & Retention Campaigns Support campaigns that attract new members andretainexisting ones, including audience targeting, messaging, email outreach, landing page coordination, and follow-up. Develop and execute lapsed member marketing campaigns. Build andmaintainaudience segments for membership campaigns using HL7’s CRM and email marketing platforms. Translate member benefits into campaign messages and assets for distinct audiences, including providers, vendors, payers, government, and consultants. Education Course & Certification Marketing Support marketing campaigns that drive registrations for HL7 education offerings, certifications, digital badges, corporate training, certified educator partner programs, and job board promotions. Create or adapt education-focused messaging for use across shared marketing channels, including email, social media, website, newsletters, and promotional materials. Conduct market and audience research to inform education campaign positioning, segmentation,and promotional timing. Maintain education marketingtimelinesso course dates, registration windows, and promotional deadlinesarealigned. Education E