Marketing Data Scientist

Join Vonage and help us innovate cloud communications for businesses worldwide! Why this role matters: We are looking for a Data Scientist to own our demand and revenue intelligence capabilities. You will sit at the intersection of marketing strategy and commercial outcomes, building the predictive models and analytical frameworks that tell us where growth is coming from before it arrives. Your work will directly shape how we reach the right audiences, invest in the right channels, and accelerate pipeline - turning marketing activity into a measurable, forward-looking revenue engine. Your key responsibilities: Build and deploy demand forecasting and pipeline prediction models that project revenue outcomes at the campaign, segment, and market level Develop and maintain lead scoring, audience propensity, and opportunity scoring models to sharpen targeting and prioritize sales and marketing effort Analyze and model the relationship between marketing investment, channel performance, and revenue outcomes, connecting spend to growth Identify high-value market segments and audiences through data modeling to inform how and where we compete Develop personalization models and frameworks that enable tailored customer experiences across channels, from dynamic content and offers to next-best-action recommendations Own and shape the revenue data ecosystem, ensuring data integrity, influencing how data is captured, and making it model-ready across systems Collaborate with Marketing and Sales teams to define forecasting methodologies and embed models into operational workflows Translate complex model outputs into clear, actionable narratives that drive strategic decisions at the executive level What you'll bring: Strong understanding of the full B2B revenue funnel - from awareness and demand generation through pipeline to closed revenue - and how data flows across it Intuition for how marketing programs, channels, and audiences translate into commercial outcomes Strong business acu