Marketing Lead Hematology - Germany

Job Title: Marketing Lead Hematology - Germany Job Location: Germany Remote Job Location Type: Remote Job Contract Type: Full-time Job Seniority Level: BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer. Under the direction of the Franchise Head Hematology, this individual is responsible to maximize the performance of BeOne´s products in Germany. The Marketing Lead Hematology develops and implements the defined go-to-market strategy and is responsible for achieving defined commercial targets being supported by defined resources and investment budgets. Essential Functions of Job : • Building an image/brand vision and awareness for BeOne and its products in the hematology market in alignment with overall business strategy • Develop and implementing marketing strategies for current products and upcoming launches in respect of the hematology franchise for the hematology market • Contribute in the role of cross-functional collaboration (eg. 3M teams) for creation of national brand plan and national tactics in alignment with international brand plan, including digital tactics • Development of national brand communication of aligned messaging and development of activity plan in close collaboration with Franchise Head and relevant crossfunctions • Identify agencies/vendors/technologies/tools that can benefit the execution of tactics • Develop and create customer-centric promotional tools/materials for field-force and general business use • In close collaboration with cross-functional stakeholders (Sales, Market Access, Medical, Business Operation and Business Analytics etc.) generate relevant Market Insights (Market Research, Commercial Adboards etc.) that help develop targeted tactics and show impact of implemented tools a