Marketing Specialist – AI Solutions & Products

Sia is a global management and AI-focused consulting firm with a strong presence in the energy and utilities sector. With €500m in annual revenue and 3,000 employees worldwide, around 20% of our business is focused on energy and utilities. Founded in France over 25 years ago, Sia has grown rapidly and is now a recognised leader in energy transition, data science and AI solutions. In 2024, we announced a strategic partnership with Blackstone as our first external investor, supporting our continued growth. As part of the Global Marketing team, the Marketing Specialist – AI Solutions & Products will drive the product marketing and go-to-market of Sia’s fast-growing portfolio of AI solutions — including our Agent Store and our dedicated AI products. Sitting at the intersection of consulting and product marketing, this role is about turning fast-moving AI capability into clear positioning, credible assets, and practical field execution. You will coordinate cross-functional execution across product launches, customer proof points, partner moments, events, and account-based campaigns. The ideal candidate is fluent in English, genuinely passionate about AI, and equally at ease getting hands-on with the technology and translating it into compelling stories for both technical and business audiences. Responsibilities include but are not limited to: Shaping the market narrative for Sia’s AI portfolio — including the Agent Store and our dedicated AI solutions — and translating complex innovation into clear, compelling customer value Developing a durable messaging and positioning framework that connects our AI capabilities to real client outcomes and measurable business impact Owning and accelerating the go-to-market of our AI product catalog, from launch planning through field enablement and adoption Building the field-facing operating system — playbooks, demos, pitch assets, and battlecards — that helps consulting teams position and sell our AI solutions Driving awareness of ou