Marketing Specialist - Events

About e.Republic e.Republic is a leading organization focused on empowering state and local government and education through data, media, and events. We are committed to providing insightful guidance, promoting innovation, and forging connections that drive the adoption of technology solutions in government. We are a Certified Amazing Workplace two years running as well! FLSA Status: Exempt Reports To: Product Marketing Manager Department: Marketing Pay Range: $70,000-$80,000/year About the role This Marketing Specialist – Events role focuses on leading the campaign strategy, positioning, promotion, and enablement for securing sponsorships for e.Republic’s 100+ events. The primary measure of success will be viable pipeline created for sales. The position will bridge the gap between service offerings and target customers, developing deep market insights, building out creative multi-channel campaigns, crafting compelling messaging, enabling sales, and generating demand and marketing qualified leads (MQLs). You will be responsible for accelerating revenue growth through aligned marketing and sales initiatives. What you'll do: Lead & Demand Generation: Design, execute, and optimize targeted multi-channel demand generation campaigns that deliver qualified marketing leads (MQLs) for sales to convert to revenue, and grow our database of relevant contacts. Optimize messaging, segmentation, and campaign performance to ensure maximum ROI and sales pipeline impact. Develop and optimize keywords for effective Search Engine Optimization (SEO), and be aware of implications with Gen AI . Market Knowledge: Understand the vendor landscape serving state, local, and education market segments to understand key buyer needs, behaviors, and trends related to e.Republic products. Develop and maintain Ideal Customer Profiles (ICPs), personas, and competitive intelligence specific to these services. Go-to-Market Planning: Build and regularly update strategic GTM plans for events, including c