Merchandiser Product Strategy Specialist

About BEES Join us to build the future of B2B commerce! BEES is AB InBev’s B2B platform. Through our ecosystem, merchants and retailers across 29 countries can stock their businesses quickly, easily, and securely. At BEES, we dream big, lead with purpose, and develop technology that transforms the way retailers and sellers grow. Every line of code and every partnership is built in service of a single mission: to make commerce better for retailers and sellers around the world. Here, your work is not just important. It makes a difference! About this opportunity BEES Force is AB InBev's mobile field execution platform, part of the broader BEES B2B e-commerce ecosystem. It enables Frontline commercial teams, such as Sales Representatives, to execute guided in-store activities through personalized routes, data-driven tasks, and customer insights, driving commercial outcomes such as Distribution, Volume, and Execution Excellence across global markets. We are expanding BEES Force to Merchandisers — a strategic initiative still in its early stages. In this role, you will own the end-to-end development and implementation of the Merchandiser profile within BEES Force, acting as the central point of coordination across Product, Commercial, and country teams. What you will do: Lead a 360° assessment of the Merchandiser profile, understanding current ways of working, pain points, and opportunities for product and process evolution within BEES Force. Conduct commercial discovery with country teams and Frontline stakeholders to identify Merchandiser-specific needs and translate them into clear product requirements and task system adaptations. Partner with the Product team to define and prioritize features, capabilities, and task flows required to effectively support Merchandisers in their in-store execution activities. Define and monitor implementation KPIs — including adoption, engagement, task completion, and commercial impact — ensuring alignment with business objectives throug