Paid Ads Manager (HVAC & Home Services)

Join Hire Hangar and work with fast-growing global companies while building a long-term career. Job Title Paid Ads Manager (HVAC & Home Services) Location Remote Time Zone US Time Zones (EST–PST) Role Overview We’re hiring a Paid Ads Manager with direct experience in HVAC and home-services industries to manage and optimize performance-driven paid media campaigns. This is a hands-on, individual contributor role focused on execution, optimization, and measurable results—not people management. This role is built for someone who understands HVAC, plumbing, electrical, roofing, cleaning, junk removal, or similar service-based businesses , including seasonality, service-area targeting, lead quality, call tracking, and Google Local Services Ads (LSA). Candidates without real-world home-services paid media experience will not be considered. You’ll manage campaigns across Google Ads, Meta Ads, and Google Local Services Ads (LSA), while collaborating with external Programmatic and Connected TV (CTV) partners to support upper-funnel and demand-generation initiatives. Key Responsibilities Manage and optimize paid media campaigns for HVAC and home-services clients across Google Ads (Search, Display, PMAX, Video, Remarketing), Meta Ads, and Google Local Services Ads (LSA) Own day-to-day optimization focused on calls, leads, booked jobs, CPA, and ROAS Support planning and optimization of upper-funnel campaigns in partnership with external Programmatic Display and CTV vendors Coordinate targeting, messaging inputs, budgets, and performance feedback with Programmatic/CTV partners Implement, monitor, and troubleshoot conversion and call tracking using GA4, Google Ads, and lead-tracking platforms Apply automated bidding and conversion optimization strategies (e.g., Maximize Conversions, Target CPA/ROAS) suited to service-based businesses Analyze campaign performance to identify trends, inefficiencies, and scaling opportunities Assist with testing and evaluation of new lead-generation