Paid Ads Specialist (Meta / TikTok Shop / E-Commerce)

Type: Full-Time Location: Remote Work Timezone: U.S. / North America Compensation: $2,000–$3,000/month USD About Marco : Marco connects the top 1% of global professionals with ambitious, fast-growing companies. We believe the future of work is borderless—and that exceptional people come from anywhere. Our Client: Our client is a fast-growing American DTC brand selling premium, American-made consumer products with a bold lifestyle identity and a loyal, passionate customer base. The brand is doing $55k+/month in sales on Shopify and is ready to scale well beyond it. Paid social is the primary growth engine, and the next stage of growth will be won through sharper campaigns, better landing pages, and a higher-converting Shopify store. The Role: They are hiring a Paid Ads Specialist to own the paid acquisition engine. The brand currently runs 30+ active ad creatives on Meta (Facebook/Instagram), with most traffic landing directly on product pages. You will take over the ad account, bring structure and discipline to campaign and creative testing, build dedicated landing pages to test against product pages, and optimize the Shopify store for conversion. You will work directly with the founding team and own the performance outcomes. This is a hands-on operator role—you architect the testing system and personally run it. What You Will Own: Paid media performance Manage, optimize, and scale Meta ad campaigns (budgets, bids, audiences, placements) Lead the strategy, setup, and execution of TikTok Shop. Test and scale content, creator partnerships, and ad campaigns to drive sales and brand presence on the platform. Own ROAS, CPA, and spend efficiency across the account Rapidly test campaign structures, offers, and audiences Expand into new channels (TikTok shop, Google) as performance justifies Creative testing Run a structured creative testing program—brief, launch, analyze, and iterate on new angles, hooks, and formats Partner with the founders on creative direction, offers,