Paid Search Media Specialist

Yes& is looking for a data-driven Paid Search Specialist to join the Yes& team. Working primarily with Federal Government, Healthcare, Association, and Higher Education clients, you will be responsible for developing a deep understanding of the client’s business, objectives, and target audiences and come to the table with fresh ideas on how to leverage and optimize paid search campaigns across Google Ads, PMax, Microsoft Ads, and emerging AI platforms to achieve their goals. Google Tag Manager and Programmatic experience using DV/CM360 is a huge plus. This position will work closely with our Media Strategy Directors, Sr Digital Media Strategist, and broader media team to plan and execute paid search campaigns including media strategy, planning, keyword research, setup, and ongoing campaign management and optimization. What You Will Do Strategy and Management: Work with clients and internal teams to help define goals and objectives, and develop strategic paid search plans that establish and improve KPIs, including CPL, CPA, ROAS, conversion rates, impression share, and more. Conduct keyword research, audience analysis, and competitive benchmarking. Develop campaign structures, ad copy, extensions, and landing page recommendations. Launch, manage, and continuously optimize paid search campaigns across Google Ads (including PMax) and Microsoft Ads, primarily through SA360. Monitor and optimize keywords, bids, budgets, audiences, and targeting strategies. Execute A/B tests to improve CTR, conversion rate, and ROAS. Identify opportunities for campaign improvements, expansion, and growth. Analytics & Tracking Configure, maintain, and troubleshoot conversion tracking using GA4 and Google Tag Manager (GTM). Ensure data accuracy across Google/Microsoft Ads, GA4, CRM, and reporting platforms. Validate tracking implementations using browser developer and tag debugging tools. Support attribution analysis and performance measurement initiatives. Analyze results and develop insig