Partner Marketing Manager

About The Channel Company The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes. Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel. The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you. What You'll Be Doing: We’re seeking a strategic, execution driven Partner Marketing Manager to lead partner led marketing initiatives that accelerate go to market success and revenue growth. This role is ideal for someone who thrives at the intersection of partner enablement, MDF funded campaign execution, and cross ecosystem marketing orchestration. You will serve as a trusted advisor to partners—shaping go to market strategies, activating MDF investments, executing high impact campaigns, and enabling partners to market more effectively through internal platforms and external agency ecosystems. Responsibilities: Lead partner led marketing and go to market development by helping partners design, execute, and optimize GTM strategies aligned to shared business objectives. Own campaign execution from end to end, including demand generation, integrated digital programs, and coordinated partner marketing motions. Manage Marketing Development Funds (MDF) across assi