Performance Director

About this Role We're looking for a Performance Director (Paid Media) to lead paid media strategy and execution across Valerie's portfolio of ecommerce brands. You'll own the overall media budget, performance strategy, and buying team across Meta, Google, TikTok, Amazon, and emerging acquisition channels, ensuring every dollar spent contributes to profitable growth. You'll work closely with Creative, Analytics, Product, AI, Finance, and Brand teams to continuously improve acquisition performance through experimentation, better decision-making, and world-class execution. Success in this role isn't measured by how many campaigns are launched or reports are shared; it's measured by how consistently our brands scale profitably, how quickly winning ideas are identified, and how effectively the team turns performance insights into business growth. You could be a great fit if... You naturally balance strategic leadership with being hands-on in ad accounts when the business needs it. You enjoy making commercial decisions backed by data, balancing growth, profitability, and long-term brand success. You know how Meta, Google, TikTok, Amazon, and other acquisition channels work together to build a scalable growth engine. You thrive in fast-moving environments where testing, learning, and adapting happen every day. You enjoy building high-performing teams, coaching buyers, and creating a culture of accountability and continuous improvement. You proactively identify opportunities, spot performance risks early, and solve problems before they become blockers. You can confidently communicate complex performance insights to founders and leadership in a simple, actionable way. You enjoy building systems, frameworks, and processes that help multiple brands grow faster rather than simply managing campaigns. Requirements 8+ years of experience in performance marketing, including at least 4 years leading or managing paid media teams. Strong experience managing large paid media budgets ac