Performance Marketing Specialist

Performance Marketing Specialist – Google Ads, Meta & LinkedIn Full-Time | Remote | U.S. Business Hours About the Role At Pavago , one of our clients is hiring a hands-on Performance Marketing Specialist to build, manage, optimize, and scale paid advertising campaigns across Google Ads, Meta, LinkedIn, and other digital channels . This role is ideal for a data-driven marketer who understands how to turn ad spend into measurable results. You’ll own campaigns from setup through optimization, with a strong focus on lead generation, conversions, CPA, and ROAS . What You’ll Own Paid Media & Campaign Execution Build and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads Execute campaigns focused on lead generation, sales, and customer acquisition Develop and test audiences, targeting, messaging, offers, and creatives Manage campaign budgets, bidding strategies, and spend allocation Collaborate with creative and content teams on performance-driven assets Optimization & Scaling Monitor campaign performance and optimize daily Run structured A/B tests across creatives, audiences, copy, and landing pages Improve CTR, CPC, CPL, CPA, conversion rates, and ROAS Identify winning campaigns and scale them efficiently Stay current with advertising platform changes and best practices Tracking, Analytics & Reporting Manage and validate conversion tracking using Google Analytics and Google Tag Manager Analyze campaign and funnel performance across channels Build clear performance reports with actionable insights Use data to improve targeting, creative strategy, budgets, and overall paid acquisition performance Cross-Functional Collaboration Align paid campaigns with marketing, sales, and revenue goals Work with content and design teams to improve campaign creative Provide data-backed recommendations on messaging and offers Support integrated paid, organic, and funnel strategies What We’re Looking For 3+ years of hands-on performance marketing or paid media experience Strong