Platform Business Development Manager – North West

Are you a commercially driven Business Development Manager with a strong North West adviser network and a passion for investment solutions? AJ Bell is one of the UK’s leading investment platforms and a FTSE 250 success story. As we continue to strengthen our presence across the North West, we’re looking for an ambitious, relationship-led sales professional to take ownership of a high-potential region and accelerate growth. This is a visible, field-based distribution role focused on platform growth. You will represent a trusted, award-winning proposition to adviser firms across the North West, building deep partnerships that drive long-term inflows and strategic alignment. You will have genuine autonomy to shape your regional plan, backed by a collaborative national sales team, strong brand recognition, competitive pricing and a broad investment offering. This is an opportunity to combine strategic territory planning with hands-on adviser engagement in a business that continues to gain market share. If you are motivated by winning new firms, influencing platform adoption and becoming a trusted partner to advisers, this role offers real scope to make your mark. What you’ll do: Take full ownership of your regional business plan to deliver new business targets and maximise adviser engagement Build strong, long-term partnerships with financial advisers and firms across your region through a structured, data-led approach. Collaborate with Business Development Consultants and Support teams to deliver consistent regional performance. Promote AJ Bell’s full range of investment solutions including MPS, passive funds, and our award-winning platform. Deliver engaging adviser presentations, seminars, and technical sessions to showcase AJ Bell’s proposition. Oversee the onboarding of new firms, ensuring a smooth and positive experience. Use tools such as Financial Express and Touchstone to identify new opportunities and monitor performance. Maintain relationships with key investm