PPC + AI / Automation Specialist (Pakistan)

Role Summary We are seeking a highly analytical PPC + AI / Automation Specialist to manage campaign execution, optimization, reporting, analytics, and automation across multiple client accounts. This is a hands-on, non-client-facing role focused on improving paid media performance, reporting efficiency, tracking accuracy, and workflow automation while supporting the Growth Lead's strategic direction. The ideal candidate has strong PPC experience, advanced analytical skills, and expertise in AI-powered marketing workflows and automation. Key Responsibilities Paid Media Management Build, manage, and optimize campaigns across Google Ads, Meta Ads, and LinkedIn Ads. Implement targeting, bidding strategies, conversion tracking, and campaign structures. Conduct keyword research, search term analysis, and negative keyword management. Perform QA checks and maintain account health. Support campaign launches, testing, and scaling initiatives. Optimization & Performance Analyze campaign performance and identify optimization opportunities. Run A/B tests across audiences, creative assets, messaging, and landing pages. Monitor key KPIs including CPL, CPA, ROAS, CTR, CVR, and CAC. Troubleshoot tracking, attribution, and performance issues. Analytics & Reporting Build and maintain dashboards in Databox, Looker Studio, and Google Sheets. Utilize GA4 and HubSpot data for performance analysis. Deliver reporting insights, monitor lead quality, and identify trends or anomalies. AI & Automation Use ChatGPT, Claude, and similar AI tools to improve analysis, reporting, and campaign workflows. Automate recurring tasks such as: Search term management QA reviews Performance monitoring Weekly reporting Campaign summaries Support API-driven reporting and automation initiatives. Data & Platform Operations Manage conversion tracking, attribution, and analytics implementations. Support GA4, Google Tag Manager, and HubSpot integrations. Maintain reporting accuracy and data quality. Assist with Goog