Principal Designer, Growth

At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most. We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel. We are hiring a Principal Designer to lead growth design at Forbes Advisor. You will architect end-to-end paid acquisition funnels across our verticals, pairing advertorials and pre-landers with interactive quizzes, calculators, and conversion flows tailored to specific audience personas. Ad creative sits with a separate team. Your scope starts at the click and ends at the conversion. You will report into the Head of Design and partner closely with Paid Media, Growth, Editorial, and Engineering. We are looking for a designer who thinks in funnels and personas, writes their own headlines when needed, designs interactive tools as confidently as static pages, and treats every CRO mechanic as a design problem. If you live at the intersection of editorial craft and direct response, and you are excited to apply that craft across categories where small conversion gains move real money, this role is for you. Responsibilities: Funnel Architecture: Design paid acquisition funnels end to end. Own the path from the moment a user lands through to lead capture or quote completion across our paid social consumer experiences. Persona Translation: Build multiple funnel variants per vertical,