Product & GTM Manager – North America

At Coface, we make trade happen everyday. Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world. With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy. Joining Coface means being part of a close-knit international organization, where your ideas matter. We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions. Shape the future of trade with us. Join our Happeners! The Role We are seeking a highly motivated Product & Go-To-Market (GTM) Manager – North America to drive product strategy, go-to-market execution, and commercial performance across our solutions portfolio. This role sits at the intersection of product management, GTM execution, partnerships, and commercial enablement, working closely with local and Group stakeholders. This position requires strong strategic thinking, structured execution, cross-functional collaboration, and a deep understanding of market dynamics, customer needs, and competitive positioning. What you’ll do Product Strategy, Development & Lifecycle Own product GTM design, execution, and evaluation across assigned solutions. Support product development initiatives from ideation through launch, including collaboration with Group teams. Adapt and enhance global product offerings to meet North American market needs and commercial priorities. Monitor product performance, market adoption, and KPIs, recommending enhancements, optimizations, or rationalization as needed. Act as a local product expert, supporting internal stakeholders wi