Product Marketing Lead

ABOUT BROCCOLI 🥦 Broccoli AI is building the AI operating system for home service businesses. We work with plumbing, HVAC, and electrical contractors, the people who keep homes running, and replace fragmented tools and manual workflows with AI agents that actually do the work. Our AI assistants answer phones, book jobs, follow up with customers, and drive revenue, fully integrated into systems like ServiceTitan. We started by going door-to-door, meeting 100+ contractors, and understanding how these businesses actually run. That shaped everything we've built. Today: - Hundreds of contractors use Broccoli to run their front office - We've grown from $0 to millions in ARR in under a year - We're trusted by both single-location operators and the largest PE-backed roll-ups - We've raised $25M+ from Khosla Ventures and Y Combinator THE ROLE We're seeking an experienced Product Marketer to own the foundational product messaging and positioning that drives Broccoli's product innovations and launch strategy. Reporting into the CEO, this is a foundational, high-ownership role. You'll be the second PMM at Broccoli, which means you're not stepping into a pre-built playbook, you're writing it. You'll work directly with Product, Sales, Customer Success, and other GTM teams to shape how the market understands Broccoli, build the materials that help our team win deals, and launch new features in a way that creates real market impact. If you thrive in ambiguity, love learning how things work, and can translate complexity into clarity, this is your role. WHAT YOU’LL DO - Create clear product messaging - help everyone at Broccoli talk about our products in the same way and make complex features easy to understand for different audiences - Help shape what we build - work with product to decide which features matter most and figure out how to position them in the market - Launch products that get noticed - Develop buyer insights - Enable sales teams - create training programs, sales as