Product Marketing Lead

Cubist builds the infrastructure layer that enables institutions to securely operate and scale digital asset products. Our developer platform protects the keys, logic, and workflows behind trading, payments, stablecoins, AI agents, crypto protocols, and more. For the last four years, Cubist has grown through technical depth and strong execution. We've built deep relationships with a small number of highly sophisticated customers, maintained exceptional retention, and established a strong position in parts of the market that are notoriously difficult to penetrate. At the same time, many people who should know us don't. We are often underrepresented in many of the conversations and market narratives where we belong. This is your opportunity. This role is not about creating a market where none exists or generating interest in an unproven product. It's about helping the right customers discover, understand, and trust a platform that already supports critical infrastructure like MetaMask’s agentic stack, Avalanche’s Core wallet, and Lombard’s Bitcoin bridge. As Cubist's first dedicated marketing hire, you'll have the opportunity to translate product and customer success into broader awareness and adoption. About the Role This is a foundational role for a marketing generalist who is energized by building pipeline, running experiments, and letting data drive what comes next. You will be responsible for establishing marketing as a core function and shaping how we reach, educate, and engage institutional buyers. This includes working closely with our founders and BD team to develop positioning, create technical content, launch demand gen programs, and build the systems and reporting that connect marketing to pipeline and revenue. You'll have broad ownership, but your mandate is to build the foundation: refine our narrative, create repeatable go-to-market motions, establish our presence in the market, and help us learn what works. As the function grows, you'll help shape wher