Product Marketing Lead, NYC

About Us Rho is the modern banking platform built for startups. Open accounts in minutes, issue cards, manage expenses, pay bills, and close the books – all in one connected platform backed by real human support. About the Role Rho ships faster than any company in our category, which means customers have more to discover, understand, and adopt than ever. Over the next year, we're entering multiple new product categories and expanding into the broader SMB market. The pace is the job: we want someone who pushes it and asks "why not today?” This role owns how Rho shows up in all of it: positioning, launches, the website, and go-to-market playbooks. You report to the VP of Marketing and own the product marketing function. You'll be the voice of the customer, building personas that sharpen how the entire company sells, builds, and communicates. The best people in this seat are a little obsessive: they can't stop turning a positioning problem over in their head, they read the interview transcript twice, they care about the exact word. When we storm a new market, you lead the way in how we position Rho to win it. You'll build agents to scale the function without adding headcount. You'll partner with Sales Enablement to keep pushing close rates up. You'll Own - New market entries. Own positioning, narrative, pricing story, competitive strategy, and launch execution for Rho's entry into new product categories, several per year, against entrenched incumbents. Build the entry playbook that makes each launch faster than the last. - Rho Labs. Own the story for Rho's most advanced AI product work: agentic and AI-native products that don't have an existing category or vocabulary. Your job is to make frontier capability legible, turning complex technical work into language customers, investors, and the market immediately understand, and deciding how and when that work becomes public narrative. - The launch calendar, and what comes after. Single owner of sequencing, readiness, and g