Product Marketing Manager, Attendee

Informa Markets , a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business. We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads. This role is based in our Irving, Texas office. The Product Marketing Manager – Attendee Marketing is a key role within the attendee marketing team, reporting directly to the Director of Attendee Marketing. This position focuses on developing attendee marketing strategies for multiple events within the portfolio, with a strong emphasis on crafting compelling attendee value propositions, pricing strategies, and retention and acquisition initiatives. The role is designed to align with the overarching attendee marketing strategy, driving a high-quality audience to attend and pay for our events while ensuring all efforts are data-driven, customer-centric, and deliver measurable business outcomes. Working closely with the Campaign Manager/Specialist and Comms Planner, the Product Marketing Manager will ensure that the attendee model is developed and aligned to the needs of our strategic high value audience personas and are translated into a highly effective go-to-market strategy. The role also ensures that marketing strategies are seamlessly aligned with brand identity, operational priorities, and market opportunities. This position emphasizes collaboration, agility, and continuous improvement to drive attendee growth, engagement, and satisfaction. Strategic Execution Develop attendee marketing strategies for multiple events, ensuring alignment with the overall attendee marketing strategy and business objectives. Create and refine attendee value