Product Marketing Manager

We believe in the power and joy of learning At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. The Product Marketing Manager supports product strategy execution and go-to-market (GTM) readiness by translating market insights, customer needs, and product inputs into clear, consistent messaging and enablement assets. This role partners closely with Product Management, GTM teams, and Sales to support market-informed product positioning, roadmap communication, and launch readiness across assigned products or initiatives. What you'll do here: Support go-to-market (GTM) readiness and product launches by coordinating messaging, enablement assets, and timelines across Product, Marketing, and Sales teams. Lead the analysis of market dynamics, customer needs, and competitive landscape to inform product development, positioning, roadmap communication, and GTM execution. Implement ongoing, structured collection and synthesis of voice-of-customer and voice-of-field insights to support product development, messaging, enablement materials, and launch readiness. Develop and influence product roadmap development and prioritization by providing market, customer, and field-informed inputs in close partnership with Product Management Develop and maintain foundational product messaging, including value propositions, target personas (buyers, users, influencers), and product descriptions. Partner with and inform the Sales Enablement team to support the creation and maintenance of sales enablement tools for GTM execution, including product and sales demos, one-pagers, and product messaging for outbound and prospecting efforts. Own and maintain product messaging across web and marketing channels, ensuring accuracy, consistency, and alignment with product strategy. Driv