Product Marketing Manager

At Cision , we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate. Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow. Empower your impact at Cision . Be seen, be understood, be you. This role is responsible for developing and executing product marketing strategies that articulate value propositions, support go-to-market initiatives and enable revenue growth. The role applies market insight, customer understanding, and cross-functional collaboration to position offerings effectively, guide product launches, and equip customer-facing teams with the tools and messaging needed to drive adoption and retention within established business strategies and processes. What you'll do Develop and refine product positioning, value propositions, and messaging frameworks aligned to target audiences and market dynamics. Plan and execute go-to-market initiatives, including launch strategies, cross-functional coordination, and readiness activities. Create and maintain customer-facing and internal enablement materials such as presentations, sales tools, product collateral, web content, and campaign messaging. Partner with product management to translate technical capabilities into clear, benefit-oriented messaging. Collaborate with marketing teams to align product messaging across digital, content, demand generation, and brand channels. Support sales enablement through training materials, competitive insights, objection-handling frameworks, and ongoing content updates. Analyze pipeline performa