Product Marketing Manager – E-commerce (f/m/d)

Product Marketing Manager – E-commerce (f/m/d) Location: Lille or Paris At Decathlon Digital, our mission is to make sport accessible for everyone by building the world's biggest digital sports platform and open ecosystem. We design innovative tech, data, and product solutions that serve over 400 million customers globally. Following the successful deployment of our new centralized e-commerce website, we are continuing its expansion and launching in new geographies while continuously refining and improving the customer experience. As our e-commerce platform shifts from a localized model to a unified, centralized experience, we are looking for a Product Marketing Manager (PMM). In this role, you will strengthen the collaboration between our central product teams and our local markets—identifying new product/feature opportunities and ensuring our local counterparts are equipped to succeed with our new tools and features. YOUR FUTURE CONTRIBUTION Responsibilities You will be responsible for ensuring strong collaboration between local and central teams to drive business impact on our new e-commerce platform. Your key responsibilities will include: Understand (Market & User Intelligence): Master the product context to define product-market fit. You will manage a centralized feedback loop to directly influence the product roadmap and lead quarterly reviews to infuse a market-driven perspective into our rituals. Engage & Train: Be the voice of the markets and customers by engaging a community of local counterparts, ensuring strong central-to-local collaboration. Launch & Activate (Go-To-Market): Ensure strong feature/product adoption by planning and executing the e-commerce go-to-market strategy. Measure & Optimize: Track the impact of new features, gather feedback, and ensure continuous iteration to improve the customer experience. What You Bring PMM Excellence: Proven expertise in product positioning and executing complex Go-to-Market strategies in innovative environment