Product Marketing Manager, Extended Services Programs

HI, WE’RE BACK MARKET. We’re here to help make tech reliable, affordable, and better than new. We're a global marketplace for refurbished devices, helping lower our collective environmental impact by providing trustworthy, affordable tech with 92% less carbon emissions than new. Yep, you read that right. Turns out refurbished tech is way better for the planet than new. In fact, With every device purchased on Back Market, our positive impact on the planet grows. From our Customer Care representatives to our software engineer, every individual at Back Market cuts the planet — and consumers — a break. Our mission is simple: to do more with what we already have. Are you ready to join us? Buying new tech is out. Keeping your tech longer? That's the revolution. At Back Market, our Extended Services Programs are at the heart of this mission, giving customers the confidence and tools to stay loyal to their devices, not replace them. As a Product Marketing Manager, you'll shape how we bring these programs to life: from sharp positioning and messaging to go-to-market strategies that drive long-term adoption. You'll be part of the Marketing team, a crew of self-aware thinkers and doers who stay off the beaten path, stick up for our users, and keep it real about the company's mission. We run on open minds, open hearts, and zero tolerance for corporate zombie energy. YOUR MISSION (IF YOU ACCEPT IT) 🥇 You'll own the full positioning and go-to-market playbook for Extended Services Programs, making sure every customer touchpoint tells a clear, compelling story that turns curiosity into commitment. What that looks like day-to-day: - Build differentiated positioning and messaging grounded in customer insights, competitive intelligence, and market trends - Design and orchestrate GTM strategies in lockstep with Product and Marketing Ops to maximize launch impact and drive lasting adoption - Craft product narratives with Brand and PR that connect real customer pain points to the soluti