Product Marketing Manager – Next.js & Modern Web

About Pantheon Pantheon is the leading WebOps platform empowering developers, designers, and marketers to launch, manage, and scale amazing websites. We are dedicated to providing best-in-class tools and value innovation, customer empathy, and collaboration. The Role The Product Marketing Manager (PMM) is the bridge between our product teams and the market. This role owns go-to-market strategy and execution for Pantheon 's Next.js hosting and modern frontend capabilities — translating technical features into clear customer value and enabling our customer-facing teams. You'll be stepping into an active, high-velocity workstream: Next.js on Pantheon recently hit GA, and there's a full pipeline of enablement, adoption, and demand-gen programs underway. The PMM executes core positioning and messaging for our Next.js portfolio, ensuring tactical clarity and consistency across all channels to drive adoption and product understanding among developers and digital teams. Key Responsibilities Market & Customer Expertise Customer Insights: Deeply understand our target buyers — with a focus on JavaScript developers, frontend engineers, and digital agencies building on Next.js — and own the ongoing development of buyer personas and ICP definitions (including pain points, decision-making criteria, and "jobs to be done"). You'll build directly on existing persona and ICP work already underway. Competitive Research and Deliverables Competitive Intelligence: Conduct focused, tactical competitive research on the Next.js hosting and modern web deployment landscape — with a sharp eye on Vercel, Netlify, and self-hosted alternatives — and track competitor messaging shifts. Deliverable Creation: Own the creation and maintenance of internal competitive deliverables, such as battlecards, teardowns, and comparison guides, ensuring Sales and Marketing are equipped to win against key competitors in the Next.js space. Positioning & Messaging Value Translation: Own the tactical creation of clea