Product Marketing Manager

Noom is on a mission to help people live better, longer. We’re a consumer-led digital health company, connecting people to content, coaching, community, and clinicians, to build lasting habits and live healthier lives. We’re a high-growth organization powered by science, technology, and world-class talent. When you join Noom, on any team, you’ll see the impact of your work on the world. Our Marketing Team Noom's Marketing team plays a crucial role in connecting our innovative digital health products with the people who need them most. We work cross-functionally to craft compelling messaging, launch impactful campaigns, and bring the voice of the customer into everything we do. As we continue to expand our offerings, our product marketing team is central to how we tell our story, build trust, and drive engagement. About the Role As we continue to grow, we’re seeking a Product Marketing Manager to lead go-to-market strategies and support cross-functional product launches from end to end. This role will act as the connective tissue between product and marketing teams, ensuring our launches are not only timely but also resonate powerfully with our audiences. You'll also lead special projects that enhance how we communicate product claims, working with research, legal, and other partners to bring credible, compelling narratives to life. You Will Lead the end-to-end go-to-market (GTM) process for new product launches, from strategic planning through execution Translate product capabilities into clear, compelling marketing narratives and positioning Collaborate closely with Product, Marketing, Research, and Legal teams to ensure messaging is aligned, accurate, and impactful Identify the right marketing channels for each product launch and partner with channel owners to execute campaigns Own and drive special projects related to claims development, including researching, framing, and validating marketing claims Help build scalable mechanisms and processes that improve how w