Regional Product & Services Marketing Specialist

Goal Drive awareness and adoption of aCommerce's end-to-end services within the Southeast Asian market, contributing to increased market share and brand recognition. Develop and execute impactful marketing campaigns across multiple channels to generate leads, educate potential clients, and showcase the value proposition of aCommerce's solutions. Collaborate effectively with cross-functional teams to ensure seamless product launches, successful campaign execution, and optimal resource allocation. Responsibilities Market Research and Analysis: Conduct ongoing research to identify market trends, customer needs, and competitor activity in the SEA eCommerce landscape. Analyze campaign performance data and user behavior to optimize tactics and improve results. Develop insights and recommendations to inform product development and marketing strategies. Campaign Development and Execution: Create and manage targeted marketing campaigns across online and offline channels (e.g., webinars, social media, case studies, white papers, events) specific to the SEA market. Develop engaging content that resonates with the SEA audience, adhering to local cultural nuances and preferences. Oversee campaign execution, manage budgets, and track performance against established goals. Product Launch and Go-to-Market Strategy: Support the launch of new aCommerce products and services by developing targeted marketing materials and communications for the Southeast Asian market. Create compelling product messaging and positioning tailored to the local audience. Collaborate with sales, product development, and customer success teams to ensure a smooth and successful rollout. Channel Management and Optimization: Oversee and optimize aCommerce's presence on relevant marketing channels including social media platforms, industry publications, and online communities. Develop and implement strategies to maximize reach, engagement, and lead generation through each channel. Brand Advocacy and Relationship