Relationship Marketing Consultant/Administrator

** 9 time INC 500/5000, 9 time BBJ "Pacesetter ", 5 time SIA-fastest growing** ___________________________________________________________ Kashif Meraj | TalentBurst, Inc. Boston | San Francisco | Miami | Milwaukee | Toronto | New Delhi | Bangalore Work: (415) 549-8397 575 Market Street, Suite 3025 | San Francisco, CA 94105 | www.talentburst.com Certified Minority Business Enterprise (MBE) POSITION SUMMARY This role with support the Client relationship marketing initiatives and consumer campaigns through all marketing channels including mail, email, web, etc. Types of campaigns would include Client support of vehicle campaigns, incentive offers and overall lifecycle marketing efforts. This person will work closely with internal stakeholders as well as our partner agency, FCB on all campaigns. PRIMARY RESPONSIBILITIES Responsible for the development and execution of customer marketing campaigns in support of key company initiatives Drive the creative direction of integrated marketing campaigns by working closely with agencies and in-house design team on concept development, brand alignment and launch strategies Partner with in-house marketing teams to define goals, metrics, testing and targeting parameters across campaigns Own the post-release proofing process QA and approve all campaigns to ensure that the creative, copy and functionality are correct; provide final approval on data segmentation counts and ensure that audiences are built to the requested specifications Schedule deployments Maintain communication among all cross functional marketing teams Partner with data administrator (market planning) to pull segments, suppression lists and create data extensions in ET from Client data files Partner with digital team on full customer experience (landing pages, PURLs, vanity URLs, etc.) Maintain cross-functional partnerships with Marketing Communications, Loyalty, eCom, creative teams and external partners to coordinate offers, email content and linking, as needed E