REQUEST FOR PROPOSALS - Brand Broker — IP Licensing

Brand Broker — IP Licensing Consultancy to Broker IP Licensing Deals with Major Consumer Brands 1. BACKGROUND & ORGANIZATIONAL CONTEXT Ubongo is Africa's leading edutainment company, producing educational media content loved by children and families across Sub-Saharan Africa. With a portfolio of instantly recognisable characters, Ubongo is positioned to generate significant revenue and impact through IP licensing partnerships. IP licensing presents a strategic opportunity for Ubongo to: (a) generate recurring non-grant revenue; (b) amplify brand visibility across consumer categories; (c) build long-term commercial partnerships with major regional and global brands; and (d) place educational, African-led content on everyday products that reach children in their homes, schools, and communities. Ubongo is seeking an experienced IP Brand Broker to identify, approach, negotiate, and close licensing agreements between Ubongo 's character IP and major consumer brands operating in Africa and internationally. This is a results-oriented, commission-based engagement with potential for ongoing retainer. 2. OBJECTIVES The Brand Broker will be expected to: Identify and qualify prospective licensee brands across target product categories and geographies Lead outreach and relationship development with brand decision-makers on Ubongo 's behalf Structure and negotiate licensing terms in line with Ubongo 's commercial objectives and rate card Close a minimum of 2–3 signed licensing agreements within the initial engagement period Build a pipeline of 10–15 qualified licensing prospects for ongoing pursuit Provide market intelligence on licensing trends, competitor activity, and new category opportunities 3. SCOPE OF WORK 3.1 Onboarding & Strategy Alignment (Weeks 1–2) Immerse in Ubongo 's IP portfolio, brand guidelines, character briefs, and existing commercial relationships Review and refine Ubongo 's target licensee criteria and geographic priorities Agree on target categories: appare