SaaS Sales Development Representative - London

About Cargobase Founded in 2013, Cargobase was created to transform how shippers and logistics service providers collaborate. What started as a solution to simplify spot-freight procurement quickly evolved into the leading enterprise platform in this space. Today, Cargobase helps global enterprise shippers such as Bosch, Goodyear, Reckitt Benckiser, and Textron work seamlessly with logistics service providers including DHL, DSV, and FedEx. Our transportation management platform brings all parties together in a single interface, streamlining spot-buy freight from quoting and booking to tracking, invoicing, and analytics. Delivering transparency, efficiency, and control at scale. Role Overview As a SaaS Sales Development Representative (SDR), you are responsible for driving top-of-funnel performance by identifying, engaging, and qualifying new prospects to build a predictable and high-quality sales pipeline. You play a critical role at the start of the sales cycle, assessing customer fit, clearly articulating Cargobase ’s value proposition, and ensuring only well-qualified opportunities are passed to Account Executives. This role requires disciplined outreach, strong qualification judgment, and consistent CRM hygiene. As the first point of contact for many prospects, you represent Cargobase in the market, strengthening our brand while directly contributing to sustainable pipeline growth and revenue impact. Key Responsibilities 1. Lead Generation & Pipeline Creation Identify, source, and qualify new prospects across target industries and geographies. Apply structured outreach via email, phone, and social channels to maintain a predictable inflow of high-quality leads. Validate customer fit quickly using defined qualification criteria (i.e.use case, urgency, business pain). Progress only leads to the sales pipeline to ensure quality and accuracy. 2. Pipeline Ownership Manage the initial qualification stages of the pipeline, ensuring clarity, accuracy, and consistency in