Sales Manager - Specialty Polyester Resins (Coatings & Adhesives)

An established global specialty-chemicals manufacturer is seeking an experienced Sales Manager to develop its European business within the coatings and adhesives market. The position will take commercial responsibility for a specialised portfolio of high-molecular-weight saturated polyester resins used as binders and raw materials across industrial coatings, adhesives, inks and related formulation markets. This is a hands-on commercial role requiring an experienced specialty-chemicals professional who can independently manage key customers, identify new applications and develop business in technically demanding markets. The successful candidate will work closely with customers, distributors and internal technical teams throughout the product-selection, testing, qualification and commercialisation process. Responsibilities Manage and grow sales across the assigned European territory. Develop relationships with coatings, adhesives and other specialty-chemical formulators. Identify new customers, applications and market-development opportunities. Manage key accounts, pricing, negotiations, forecasting and sales pipelines. Support customers during product evaluation, formulation trials and technical qualification. Work closely with technical, R&D, supply-chain and international commercial teams. Monitor competitor activity, regulatory developments and changing customer requirements. Develop commercial strategies for relevant applications, including coil and can coatings, industrial adhesives, inks, flexible packaging, water-based systems and hot-melt products. Represent the business at customer meetings, industry events and technical exhibitions. Provide regular market intelligence, forecasts and commercial reporting. Requirements At least 10 years of relevant B2B sales experience within coatings, adhesives or closely related CASE markets. Strong commercial experience in specialty chemicals, polymers, resins, binders or formulation raw materials. Established experience