Segment Marketing Manager

Overview The Segment Marketing Manager drives the marketing strategy for one or more assigned Alliance Laundry System s segments in partnership with business unit leaders. Using CRM data, market research, and competitive intelligence, they identify growth opportunities, own segment brand positioning and value proposition, and lead the strategy behind product launches, campaigns, and channel planning for their segment(s). They define and track segment-level KPIs, manage segment marketing budget/P&L, and continuously optimize marketing spend based on performance. They partner closely with Marketing Services to brief priorities and align execution, and stay current on market trends, consumer behavior, and competitors' programs within their assigned segment(s). The ideal candidate would work remotely and be based in the midwest or southeast of the United Statest. Responsibilities Segment Strategy & Brand Positioning Use CRM tools, data analytics, and market research to identify growth opportunities, buyer trends, and unmet customer needs within assigned market segment(s) Monitor market trends, consumer/customer behavior, and competitors' programs within assigned segment(s); translate insights into actionable positioning and content strategy; actively track and share relevant industry news Own the brand value proposition for assigned segment(s); continuously strengthen the offering and drive external and internal market positioning, communication, and branding Develop and ensure implementation of industry-specific strategy and product positioning for assigned segment(s), including positioning against competitive products Own segment-level go-to-market plans and sales enablement content, aligned to commercial priorities Build seasonal and annual strategies informed by customer, market, and industry insights, in partnership with content/creative, aligned to brand, campaign, and customer goals Product Launch & Campaign Leadership Lead the marketing product launches tailored