Senior B2B Content Writer (Marketing) - remote opportunity

Description/Responsibilities Our Senior B2B Content Writer partners day-to-day with B2B Marketing strategists to turn strategy into high-performing content across the buyer journey. This is an embedded role: you’ll participate in campaign working sessions, help shape positioning and messaging, and translate complex topics into clear, credible, persuasive content for B2B decision-makers. At a glance: Co-own B2B content planning with strategists – including the VP of B2B Marketing and the VP of Growth Operations - across demand gen, ABM, sales enablement, and customer marketing Write and optimize core assets: landing pages, emails, case studies, one-pagers/solution briefs, blog posts, webinar/event copy, and enablement materials Interview subject matter experts, synthesize research, and ensure accuracy/claim substantiation Use performance and sales feedback to continuously improve messaging, clarity, and conversion As a full-time, integrated member of the team, you’ll engage internal experts, translate complex topics into audience-ready narratives, and drive continuous improvement in B2B content quality, consistency, and delivery. Reporting & Team: Reports to: Marketing Content Leader Works closely with: Leadership for Content Marketing, B2B Marketing, Growth Operations, Sales and Client Relations, as well as subject matter experts across the organization To support production excellence, participates in weekly content planning, campaign kickoffs, copy and design reviews, and retrospectives to improve quality, speed, and performance Essential Job Functions: Translate campaign strategy, segment insights, and product positioning into audience-ready messaging and content in partnership with B2B Marketing strategists Write, edit, and iterate a range of B2B assets (e.g., landing pages, emails, sales collateral, case studies, one-pagers, solution briefs, blog posts, webinar/event copy, talking points, and internal enablement content) Build content from credible source mater