Senior Business Analyst – CRM, BI & Data

We are looking for a Senior Business Analyst – CRM, BI & Data to support initiatives related to CRM, Business Intelligence, data, analytics, and AI-enabled solutions . The ideal candidate will connect business and technical teams, translating business needs into clear requirements, user stories, process flows, acceptance criteria, documentation, and UAT scenarios. Strong experience with CRM platforms, Microsoft Dynamics 365, Power BI, data requirements, Agile/Scrum, stakeholder management, and business validation is required. Responsibilities Lead discovery sessions, workshops, and interviews with business and technical stakeholders. Gather, analyze, document, validate, and manage functional and non-functional requirements. Translate business needs into user stories, acceptance criteria, process flows, business rules, functional specifications, and UAT scenarios. Manage product backlogs and support sprint planning, backlog refinement, demos, release planning, UAT, and defect triage. Define CRM requirements for sales, service, case management, customer journeys, workflows, fields, forms, integrations, security, and reporting. Gather BI and Power BI requirements for dashboards, reports, KPIs, analytics, scorecards, data sources, refresh frequency, security, and acceptance criteria. Document data requirements, mappings, flows, source systems, integrations, data lineage, validation rules, and data quality needs. Collaborate with Product Owners, CRM consultants, developers, architects, BI developers, data engineers, business leaders, and technical teams. Support validation of CRM enhancements, Power BI dashboards, reports, integrations, data solutions, and AI-enabled initiatives. Requirements 5+ years of experience as a Business Analyst, Senior Business Analyst, Product Analyst, Functional Analyst, or similar role. Experience managing requirements in complex or cross-functional technology environments. Experience with CRM platforms; Microsoft Dynamics 365 is strongly pre