Senior Content Strategist

WHO WE ARE: Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and administering insurance products. All of which enables more people to protect their financial futures. Our success is driven by a commitment to three core values: be bold, team up, deliver value – and that we do. Zinnia has over $180 billion in assets under administration, serves 100+ carrier clients, 2500 distributors and partners, and over 2 million policyholders. WHO YOU ARE: We are seeking an experienced Senior Content Strategist to lead the development, governance, and optimization of content across our insurance properties. This role is responsible for defining and executing a content strategy that drives organic growth, supports customer education, and maintains the highest standards of regulatory compliance. The ideal candidate combines deep content strategy expertise with significant experience operating in highly regulated financial services environments. They will serve as the primary liaison between marketing, legal, compliance, and external agency partners to ensure all published content is accurate, compliant, and aligned with business objectives. WHAT YOU’LL DO: Develop and maintain a comprehensive content strategy focused on life insurance, disability insurance, and related financial protection topics. Build and manage editorial roadmaps informed by SEO insights, customer needs, market trends, and business priorities. Establish content frameworks, standards, and governance processes to ensure consistency across all channels. Identify content opportunities that support organic traffic growth, customer acquisition, and consumer education. Partner closely with Legal, Compliance, and Product teams to ensure all content is accurate and meets regulatory and company requirements. Lead content review and approval workflows, ensuring efficient collabor